Sustainability in the Global Construction Industry 2011-2012: Market ...

Published: October 2011 No. of Pages: 173

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Between 2011 and 2012, buyer sustainability management budgets in the global construction industry are expected to rise by 7%. This is believed to reflect the increasing need to adopt sustainability, comply with legislation, meet client demand and the interest of internal management in sustainability issues during the period. Between 2011 and 2012, global respondents from supplier companies are expected to record an average increase of 4% in their sustainability budgets, which can be attributed to the increasing demand from clients, cost savings and the need to adopt green technologies.? Compliance with legislation?, ?positive outcomes for the environment? and ?cost savings and operational efficiency? ranked high for respondents from both buyer and supplier companies, as factors that influence the sustainability efforts of their organizations. As a general perception, sustainability is considered as a cost itself, however, in reality ?cost savings? act as a key driver for many companies in the global construction industry.

The implementation of sustainability is most prominent in the ?production process? and ?transportation? functions in the construction equipment and materials supplier category, while in other construction industry service providers, it is most implemented in ?planning, design, and engineering process? and ?maintenance operations?(reference see figure 5 below).

Figure 5: Sustainability in Business Functions: Buyers, 2011?2012

This report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies.? This report also examines the impact of sustainability on profits and cost saving targets set by companies. The report also analyzes the sustainability procurement and marketing practices adopted by various companies.

Key Features

• Drive revenues and cut costs by benchmarking the use of sustainability in the industry and identify new opportunities for growth.
• The report uncovers the business outlook, key sustainability challenges and opportunities identified by suppliers and buyers, enabling industry stakeholders to understand major trends affecting the industry.
• The report is based on primary survey research conducted by ICD Research accessing its premium B2B panels comprised of senior purchase decision makers and leading supplier organizations.

Synopsis

• The report is based on primary surveys conducted by ICD Research accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 130 industry executives are captured in our in-depth survey, of which 54% represent directors, C-level executives and departmental heads.
• The geographical scope of the research is global ? drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• The report analyzes expenditure of construction industry buyers on sustainability, sustainable procurement practices and critical factors that influence supplier selection.
• Key topics covered include category-level spending outlooks, market-specific growth opportunities, investment opportunities and principal challenges associated with the implementation of sustainable practices.
• In this report, buyers identify their sustainable procurement budgets; along with essential sustainability measures that influence supplier selection
• The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.
• The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.

Scope

The report features the opinions of construction industry respondents related to the following:

• What sustainability means to the industry!
• Factors that drive sustainability measures
• Barriers that confront effective implementation of sustainability
• Sustainable and energy efficiency measures and their impact on profitability
• Metrics used for the measurement of sustainability performance
• Procurement of sustainable materials
• Demand for sustainable products and services, including markets that will drive growth
• Changes expected in sustainability budgets and cost saving targets
• Methods of marketing green credentials and the use of media channels
• Sustainability leaders

Reasons To Buy

• Drive revenues by understanding future sustainable product investment areas and growth regions
• Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment.
• Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers.
• Uncover the business outlook, key sustainability challenges and opportunities
• Understand the effect of sustainability on other players and competitors in the industry.
• Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry.
• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers.
• Identify specific green marketing channels your competitors are using to win business.

TABLE OF CONTENTS
1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1) Online Survey
2) Secondary Research
3) Data Analysis and Report Writing
4) Quality Control
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
3 Sustainability in the Construction Industry
3.1 Perception of sustainability
3.1.1 Perception of sustainability ? buyers
3.1.2 Perception of sustainability ? suppliers
3.1.3 Perception of sustainability ? region
3.1.4 Perception of sustainability ? turnover
3.2 Sustainability in business functions
3.2.1 Sustainability in business functions ? buyers
3.2.2 Sustainability in business functions ? suppliers
3.2.3 Sustainability in business functions ? region
3.2.4 Sustainability in business functions ? turnover
3.3 Key drivers of sustainability
3.3.1 Key drivers of sustainability ? buyers
3.3.2 Key drivers of sustainability ? suppliers
3.3.3 Key drivers of sustainability ? region
3.3.4 Key drivers of sustainability ? turnover
3.4 Major barriers to sustainability
3.4.1 Major barriers to sustainability ? buyers
3.4.2 Major barriers to sustainability ? suppliers
3.4.3 Major barriers to sustainability ? region
3.4.4 Major barriers to sustainability ? turnover
3.5 Key markets for growth
3.5.1 Key markets for growth ? buyers
3.5.2 Key markets for growth ? suppliers
3.5.3 Key markets for growth ? region
3.5.4 Key markets for growth ? turnover
4 Implementation of Sustainability
4.1 Organizational pre-requisites for sustainability
4.1.1 Organizational pre-requisites for sustainability ? buyers
4.1.2 Organizational pre-requisites for sustainability ? suppliers
4.1.3 Organizational pre-requisites for sustainability ? region
4.1.4 Organizational pre-requisites for sustainability ? turnover
4.2 Implementation of sustainable measures
4.2.1 Implementation of sustainable measures ? buyers
4.2.2 Implementation of sustainable measures ? suppliers
4.2.3 Implementation of sustainable measures ? region
4.2.4 Implementation of sustainable measures ? turnover
4.3 Key energy efficiency measures
4.3.1 Key energy efficiency measures ? buyers
4.3.2 Key energy efficiency measures ? suppliers
4.3.3 Key energy efficiency measures ? region
4.3.4 Key energy efficiency measures ? turnover
4.4 Sustainable waste management and control
4.4.1 Sustainable waste management and control ? buyers
4.4.2 Sustainable waste management and control ? suppliers
4.4.3 Sustainable waste management and control ? region
4.4.4 Sustainable waste management and control ? turnover
4.5 Effective monitoring of sustainability
4.5.1 Effective monitoring of sustainability ? buyers
4.5.2 Effective monitoring of sustainability ? suppliers
4.5.3 Effective monitoring of sustainability ? region
4.5.4 Effective monitoring of sustainability ? turnover
4.6 Sustainability monitoring tools
4.6.1 Sustainability monitoring tools ? buyers
4.6.2 Effective monitoring of sustainability ? suppliers
4.6.3 Effective monitoring of sustainability ? region
4.6.4 Effective monitoring of sustainability ? turnover
5 Financial Implications of Sustainability
5.1 Cost saving expectations
5.1.1 Cost saving expectations ? buyers
5.1.2 Cost saving expectations ? suppliers
5.1.3 Cost saving expectations ? region
5.1.4 Cost saving expectations ? turnover
5.2 Impact of sustainability on profits
5.2.1 Impact of sustainability on profits ? buyers
5.2.2 Impact of sustainability on profits ? suppliers
5.2.3 Impact of sustainability on profits ? region
5.2.4 Impact of sustainability on profits ? turnover
5.3 Planned change in sustainability budgets
5.3.1 Planned change in sustainability budgets ? buyers
5.3.2 Planned change in sustainability budgets ? suppliers
5.3.3 Planned change in sustainability budgets ? region
5.3.4 Planned change in sustainability budgets ? turnover
6 Sustainable Procurement
6.1 Critical factors for supplier selection
6.1.1 Critical factors for supplier selection ? region
6.1.2 Critical factors for supplier selection ? turnover
6.1.3 Critical factors for supplier selection ? senior level respondents
6.2 Sustainable procurement guidelines
6.2.1 Sustainable procurement guidelines ? region
6.2.2 Sustainable procurement guidelines ? turnover
6.3 Level of supplier engagement
6.3.1 Level of supplier engagement ? region
6.3.2 Level of supplier engagement ? turnover
6.4 Expenditure on sustainable procurement
6.4.1 Expenditure on Sustainable Procurement ? region
6.4.2 Expenditure on Sustainable Procurement ? turnover
6.5 Attributes of green procurement
6.5.1 Attributes of green procurement ? region
6.5.2 Attributes of green procurement ? turnover
6.6 Procurement of sustainable products and services
6.6.1 Procurement of sustainable products and services ? region
6.6.2 Procurement of sustainable products and services ? turnover
7 Marketing Green Initiatives
7.1 Drivers of green marketing
7.1.1 Drivers of green marketing ? region
7.1.2 Drivers of green marketing ? turnover
7.2 Marketing of green credentials
7.2.1 Marketing of green credentials ? region
7.2.2 Marketing of green credentials ? turnover
7.3 Effective channels of promotion
7.3.1 Effective channels of promotion ? region
7.3.2 Effective channels of promotion ? turnover
8 Appendix
8.1 Full survey results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer

List of Tables

Table 1: Total Global Construction Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role, 2011
Table 3: Buyer Respondents by Global Company Turnover, 2011
Table 4: Buyer Respondents by Region, 2011
Table 5: Supplier Respondents by Job Role, 2011
Table 6: Supplier Respondents by Global Company Turnover, 2011
Table 7: Supplier Respondents by Region, 2011
Table 8: Perception of Sustainability: Buyers (%), 2011?2012
Table 9: Perception of Sustainability: Suppliers (%), 2011?2012
Table 10: Perception of Sustainability: Region, 2011?2012
Table 11: Perception of Sustainability: Turnover, 2011?2012
Table 12: Sustainability in Business Functions: Buyers, 2011?2012
Table 13: Sustainability in Business Functions: Suppliers, 2011?2012
Table 14: Key Drivers of Sustainability: Buyers (%), 2011?2012
Table 15: Key Drivers of Sustainability: Suppliers (%), 2011?2012
Table 16: Key Drivers of Sustainability: Region (%), 2011?2012
Table 17: Key Drivers of Sustainability: Turnover (%), 2011?2012
Table 18: Major Barriers to Sustainability: Buyers (%), 2011?2012
Table 19: Major Barriers to Sustainability: Suppliers (%), 2011?2012
Table 20: Major Barriers to Sustainability: Region (%), 2011?2012
Table 21: Major Barriers to Sustainability: Turnover (%), 2011?2012
Table 22: Key Markets for Growth: Construction Contractors and Project Developers (%), 2011?2012
Table 23: Key Markets for Growth: Construction Equipment and Materials Suppliers (%), 2011?2012
Table 24: Key Markets for Growth: Other Construction Industry Suppliers (%), 2011?2012
Table 25: Organizational Pre-requisites for Sustainability: Buyers (%), 2011?2012
Table 26: Organizational Pre-requisites for Sustainability: Suppliers (%), 2011?2012
Table 27: Organizational Pre-requisites for Sustainability: Region (%), 2011?2012
Table 28: Organizational Pre-requisites for Sustainability: Turnover (%), 2011?2012
Table 29: Implementation of Sustainable Measures: Buyers, 2011?2012
Table 30: Implementation of Sustainable Measures: Suppliers, 2011?2012
Table 31: Key Energy Efficiency Measures: Construction Contractors and Project Developers (%), 2011?2012
Table 32: Key Energy Efficiency Measures: Construction Equipment and Materials Suppliers (%), 2011?2012
Table 33: Key Energy Efficiency Measures: Other Construction Industry Suppliers (%), 2011?2012
Table 34: Sustainable Waste Management and Control: Buyers (%), 2011?2012
Table 35: Sustainable Waste Management and Control: Suppliers (%), 2011?2012
Table 36: Sustainable Waste Management and Control: Region (%), 2011?2012
Table 37: Sustainable Waste Management and Control: Turnover (%), 2011?2012
Table 38: Effective Monitoring of Sustainability: Buyers (%), 2011?2012
Table 39: Effective Monitoring of Sustainability: Suppliers (%), 2011?2012
Table 40: Effective Monitoring of Sustainability: Region (%), 2011?2012
Table 41: Effective Monitoring of Sustainability: Turnover (%), 2011?2012
Table 42: Sustainability Monitoring Tools: Construction Contractors and Project Developers (%), 2011?2012
Table 43: Sustainability Monitoring Tools: Construction Equipment and Materials Suppliers (%), 2011?2012
Table 44: Sustainability Monitoring Tools: Other Construction Industry Suppliers (%), 2011?2012
Table 45: Cost Saving Expectations: Buyers (%), 2011?2012
Table 46: Cost Saving Expectations: Suppliers (%), 2011?2012
Table 47: Cost Saving Expectations: Region (%), 2011?2012
Table 48: Cost Saving Expectations: Turnover (%), 2011?2012
Table 49: Impact of Sustainability on Profits: Buyers (%), 2011?2012
Table 50: Impact of Sustainability on Profits: Suppliers (%), 2011?2012
Table 51: Impact of Sustainability on Profits: Region (%), 2011?2012
Table 52: Impact of Sustainability on Profits: Turnover (%), 2011?2012
Table 53: Planned Change in Sustainability Budgets: Buyers (%), 2011?2012
Table 54: Planned Change in Sustainability Budgets: Suppliers (%), 2011?2012
Table 55: Planned Change in Sustainability Budgets: Region (%), 2011?2012
Table 56: Planned Change in Sustainability Budgets: Turnover (%), 2011?2012
Table 57: Critical Factors for Supplier Selection: Buyers (%), 2011?2012
Table 58: Sustainable Procurement Guidelines ? Buyers (%), 2011?2012
Table 59: Sustainable Procurement Guidelines: Region (%), 2011?2012
Table 60: Sustainable Procurement Guidelines: Turnover (%), 2011?2012
Table 61: Level of Supplier Engagement ? Buyers (%), 2011?2012
Table 62: Level of Supplier Engagement: Region (%), 2011?2012
Table 63: Level of Supplier Engagement: Turnover (%), 2011?2012
Table 64: Expenditure on Sustainable Procurement ? Buyers (%), 2011?2012
Table 65: Expenditure on Sustainable Procurement vs. Profitability (%), 2011?2012
Table 66: Expenditure on Sustainable Procurement: Region (%), 2011?2012
Table 67: Expenditure on Sustainable Procurement: Turnover (%), 2011?2012
Table 68: Attributes of Green Procurement ? Buyers (%), 2011?2012
Table 69: Procurement of Sustainable Products and Services ? Buyers (%), 2011?2012
Table 70: Key Drivers for Green Marketing: Suppliers (%), 2011?2012
Table 71: Key Drivers for Green Marketing: Region (%), 2011?2012
Table 72: Drivers of Green Marketing: Turnover (%), 2011?2012
Table 73: Marketing of Green Credentials: Suppliers (%), 2011?2012
Table 74: Marketing of Green Credentials: Region (%), 2011?2012
Table 75: Marketing of Green Credentials: Turnover (%), 2011?2012
Table 76: Effective Channels for Promotion: Suppliers (%), 2011?2012
Table 77: Survey Results ? Closed Questions

List of Figures

Figure 1: Perception of Sustainability: Buyers, 2011?2012
Figure 2: Perception of Sustainability: Suppliers (%), 2011?2012
Figure 3: Perception of Sustainability: Region, 2011?2012
Figure 4: Perception of Sustainability: Turnover, 2011?2012
Figure 5: Sustainability in Business Functions: Buyers, 2011?2012
Figure 6: Sustainability in Business Functions: Suppliers, 2011?2012
Figure 7: Sustainability in Business Functions: Region, 2011?2012
Figure 8: Sustainability in Business Functions: Turnover, 2011?2012
Figure 9: Key Drivers of Sustainability: Buyers vs. Suppliers, 2011?2012
Figure 10: Key Drivers of Sustainability: Buyers (%), 2011?2012
Figure 11: Key Drivers of Sustainability: Suppliers (%), 2011?2012
Figure 12: Key Drivers of Sustainability: Region (%), 2011?2012
Figure 13: Key Drivers of Sustainability: Turnover (%), 2011?2012
Figure 14: Major Barriers to Sustainability: Buyers (%), 2011?2012
Figure 15: Major Barriers to Sustainability: Suppliers (%), 2011?2012
Figure 16: Major Barriers to Sustainability: Region (%), 2011?2012
Figure 17: Major Barriers to Sustainability: Turnover (%), 2011?2012
Figure 18: Key Markets for Growth, 2011?2012
Figure 19: Key Markets for Growth: Construction Contractors and Project Developers (%), 2011?2012
Figure 20: Key Markets for Growth: Construction Equipment and Materials Suppliers (%), 2011?2012
Figure 21: Key Markets for Growth: Other Construction Industry Suppliers (%), 2011?2012
Figure 22: Key Markets for Growth: Region (%), 2011?2012
Figure 23: Key Markets for Growth: Turnover (%), 2011?2012
Figure 24: Organizational Pre-requisites for Sustainability: Buyers (%), 2011?2012
Figure 25: Organizational Pre-requisites for Sustainability: Suppliers (%), 2011?2012
Figure 26: Organizational Pre-requisites for Sustainability: Region (%), 2011?2012
Figure 27: Organizational Pre-requisites for Sustainability: Turnover (%), 2011?2012
Figure 28: Implementation of Sustainable Measures: Buyers, 2011?2012
Figure 29: Implementation of Sustainable Measures: Suppliers, 2011?2012
Figure 30: Implementation of Sustainable Measures: Region (%), 2011?2012
Figure 31: Implementation of Sustainable Measures: Turnover (%), 2011?2012
Figure 32: Key Energy Efficiency Measures: Buyers (%), 2011?2012
Figure 33: Key Energy Efficiency Measures: Construction Equipment and Materials Suppliers (%), 2011?2012
Figure 34: Key Energy Efficiency Measures: Other Construction Industry Suppliers (%), 2011?2012
Figure 35: Key Energy Efficiency Measures: Region (%), 2011?2012
Figure 36: Key Energy Efficiency Measures: Turnover (%), 2011?2012
Figure 37: Sustainable Waste Management and Control: Buyers (%), 2011?2012
Figure 38: Sustainable Waste Management and Control: Suppliers (%), 2011?2012
Figure 39: Sustainable Waste Management and Control: Region (%), 2011?2012
Figure 40: Sustainable Waste Management and Control: Turnover (%), 2011?2012
Figure 41: Effective Monitoring of Sustainability: Buyers (%), 2011?2012
Figure 42: Effective Monitoring of Sustainability: Suppliers (%), 2011?2012
Figure 43: Effective Monitoring of Sustainability: Region (%), 2011?2012
Figure 44: Effective Monitoring of Sustainability: Turnover (%), 2011?2012
Figure 45: Sustainability Monitoring Tools: Construction Contractors and Project Developers (%), 2011?2012
Figure 46: Sustainability Monitoring Tools: Construction Equipment and Materials Suppliers (%), 2011?2012
Figure 47: Sustainability Monitoring Tools: Other Construction Industry Suppliers (%), 2011?2012
Figure 48: Sustainability Monitoring Tools: Region (%), 2011?2012
Figure 49: Sustainability Monitoring Tools: Turnover (%), 2011?2012
Figure 50: Cost Saving Expectations: Buyers (%), 2011?2012
Figure 51: Cost Saving Expectations: Suppliers (%), 2011?2012
Figure 52: Cost Saving Expectations: Region (%), 2011?2012
Figure 53: Cost Saving Expectations: Turnover (%), 2011?2012
Figure 54: Impact of Sustainability on Profits: Buyers (%), 2011?2012
Figure 55: Impact of Sustainability on Profits: Buyers (%), 2011?2012
Figure 56: Impact of Sustainability on Profits: Region (%), 2011?2012
Figure 57: Impact of Sustainability on Profits: Turnover (%), 2011?2012
Figure 58: Planned Change in Sustainability Budgets: Buyers (%), 2011?2012
Figure 59: Planned Change in Sustainability Budgets: Suppliers (%), 2011?2012
Figure 60: Planned Change in Sustainability Budgets: Region (%), 2011?2012
Figure 61: Planned Change in Sustainability Budgets: Turnover (%), 2011?2012
Figure 62: Critical Factors for Supplier Selection: Buyers (%), 2011?2012
Figure 63: Critical Factors for Supplier Selection: Region (%), 2011?2012
Figure 64: Critical Factors for Supplier Selection: Turnover (%), 2011?2012
Figure 65: Critical Factors for Supplier Selection: Senior Level Respondents (%), 2011?2012
Figure 66: Sustainable Procurement Guidelines ? Buyers (%), 2011?2012
Figure 67: Sustainable Procurement Guidelines: Region (%), 2011?2012
Figure 68: Sustainable Procurement Guidelines: Turnover (%), 2011?2012
Figure 69: Level of Supplier Engagement ? Buyers (%), 2011?2012
Figure 70: Level of Supplier Engagement: Region (%), 2011?2012
Figure 71: Level of Supplier Engagement: Turnover (%), 2011?2012
Figure 72: Expenditure on Sustainable Procurement ? Buyers (%),2011?2012
Figure 73: Expenditure on Sustainable Procurement: Region (%),2011?2012
Figure 74: Expenditure on Sustainable Procurement: Turnover (%),2011?2012
Figure 75: Attributes of Green Procurement ? Buyers (%), 2011?2012
Figure 76: Attributes of Green Procurement: Region (%), 2011?2012
Figure 77: Attributes of Green Procurement: Turnover (%), 2011?2012
Figure 78: Procurement of Sustainable Products and Services ? Buyers (%), 2011?2012
Figure 79: Procurement of Sustainable Products and Services: Region (%), 2011?2012
Figure 80: Procurement of Sustainable Products and Services: Turnover (%), 2011?2012
Figure 81: Key Drivers for Green Marketing: Suppliers (%), 2011?2012
Figure 82: Key Drivers for Green Marketing: Region (%), 2011?2012
Figure 83: Key Drivers for Green Marketing: Turnover (%), 2011?2012
Figure 84: Marketing of Green Credentials: Suppliers (%), 2011?2012
Figure 85: Marketing of Green Credentials: Region (%), 2011?2012
Figure 86: Marketing of Green Credentials: Turnover (%), 2011?2012
Figure 87: Effective Channels of Promotion: Suppliers (%), 2011?2012
Figure 88: Effective Channels of Promotion: Region (%), 2011?2012
Figure 89: Effective Channels of Promotion: Turnover (%), 2011?2012

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